After years of watching the prime and "mini" Prime Brokerage universe expand and proliferate, we recognized the challenges that new and/or exisiting fund managers face in determining the most appropriate resourcing model as well as pricing solution for their firm efficiently.

thePrimeline.com was established as a platform to enable hedge fund managers to quickly input most, if not all of their firm's execution and Prime Brokerage requirements (including all financing, pricing and resourcing needs) into one online tool that streamlines all the data and quickly provides an answer as to whether they can achieve their custody and clearing needs and goals.