After ten years of watching the prime and 'mini' Prime Brokerage world explode, we recognized that it was impossible for a new or existing fund manager to be able to weigh their options and negotiate the proper price for their firm efficiently.

thePrimeline.com was built as a means to allow hedge fund managers to quickly input most, if not all of their firm's trading and Prime Brokerage needs, as well as the price per security or futures contract that they would like to pay, and quickly come out with a decision as to whether they can achieve their goals.